I’ve been enjoying beer for some time now. In fact, it’s been a passion.
In my 30 years of legal drinking, I’ve gone from “whatever I can get my hands on” to “biggest and hard to get” to “I just want to enjoy my beer”.
I still remember finding those bars and restaurants that actually carried good beer. Sierra Nevada, Sam Adams, Pete’s and Anchor Steam. Occasionally you would even find a Dead Guy or Red Seal Ale. The good old days, right?
And the boom! Microbreweries and nano breweries. Craft and artisanal breweries. Competition, innovation, and growth changed many of these companies from your local brewery to regional powerhouses. Trademark infringements and tap handle wars. Hop shortages, don’t forget about the hop shortages. Are they still a thing?
Buyouts and sellouts! Hazy IPAs and pastry stouts. Bombers and now cans. Giant IPAs in both ABV and bitterness to Session IPAs with huge fruit aromas.
So what does it matter? Now or in the future, it’s going to change. And then go back again. It will always be “what have you done…lately?” Breweries who want to stay relevant have to change. And continue to change.